RETAILERS

 

ABOUT RETAILER LICENSES

  • Retailers must work with Allure to develop programs around the Allure Best of Beauty platform and seals. Please contact AllureAwards@condenast.com.

  • Retailers must have a Purchase Agreement in place and pay the associated licensing fees for use of Allure seals in any multi-brand campaign.

  • Additionally, all brands participating in a Retailer's Allure Best of Beauty campaign must have the appropriate Purchase Agreement(s) in place and pay associated licensing fees.

  • Retailers must supply sales and/or traffic results data to Allure at the conclusion of the promotion (for internal use only).

 

RETAILER LICENSING FEE

  • Flat fee of $15,000 for one year of seal use

  • Fee includes all advertising and marketing seal usage

  • Additional fees apply for product packaging

 

 

RETAILER USAGE GUIDELINES:

RESTRICTIONS APPLY

  • Allure seals must not be used in conjunction with any other award seals.

  • Allure seals may only be used with the award-winning product(s) and with the winning shade/color, if applicable.

  • If multiple products are being featured in advertising/marketing materials, the seal must be placed adjacent to the winning product(s).

  • International use of Allure seals is covered under a standard Purchase Agreement as long as the same approval process is followed.

 

ALL INTENDED USE REQUIRES APPROVAL

  • Allure will approve mock-ups and release high-resolution seal artwork once guidelines are met and appropriate agreements are in place.

  • A description of intended seal use is required when submitting your mock-up for approval: where, when, and in what context seal will appear, plus estimated impressions or quantities.

  • The approval process must be continued: a) throughout the term of the Purchase Agreement; b) with any revisions to approved materials; and c) on all new materials.

 

SEAL SPECS

  • All seals must include the year in which the award was won.

  • The red used in Allure seals must be PMS 485.

  • You may change the size of the seals at your discretion.

  • Seals cannot be translated to another language; however, the English version can be used internationally.

 

SEAL EXPIRATION

  • Allure seals expire after three years from the time they are awarded. (Please note: Purchase Agreements and licensing fees must be renewed annually for the duration of the three years.)

  • Once Allure seals expire, seal artwork is no longer available for licensing. If a seal's expiration date falls during a Retailer's one-year term, the Retailer may continue to use the seal until the term end date listed on the brand's Purchase Agreement.