Q: Our product won for a specific shade/color, but it's difficult to feature the seal in close proximity to that shade/color in our materials. How can we gain approval?

A: If the seal cannot be placed in close proximity, then the shade/color must be written in text beneath the seal so the winning shade/color is apparent to the consumer.


Q: We won an Allure Best of Beauty Award within the past three years; however, the formula and/or name of our award-winning product has changed. Can the seal still be used with this product?

A: Please contact


Q: Can we use the Allure logo, editorial credit, and/or cover artwork in conjunction with the seal?

A: Use of these materials requires a separate license and fees. Please contact for more information.



Q: How long does approval take?

A: Assuming seal usage meets all guidelines, turnaround time for approval is two to three business days.



Q: Do we still have to pay the fee if we never actually use the seal?

A: Yes. Once a Purchase Agreement is processed, all licenses and fees are final and non-cancelable.


Q: Our brand won a Readers' Choice Award and a Best of Beauty Award in the same year. Do I have to pay licensing fees for each seal?

A: Yes. Fees are charged by seal and by usage type.


Q: When are payments due?

A: Payment can be made by credit card at checkout or you can choose to be invoiced. Condé Nast's billing department will generate an invoice and send it to the billing address provided within two weeks. Payment is due 30 days after receipt of the invoice.


Q: Do you offer discounts or waive fees?

A: No. Allure does not offer discounts, waive or prorate fees. Fees cannot be paid with merchandising credits.


Q: Can I request a physical award/plaque for display?

A: Award plaques are available for purchase. Please contact for more information.



Q: Our communication will be in-market before our one-year agreement expires but will live beyond the agreement's expiration date. Does the agreement need to be renewed?

A: Brands cannot place media or begin a promotion featuring the seal after the agreement's expiration date. Any media or promotion that is placed during the agreement's term may remain live for up to two weeks beyond the expiration date without renewing.


Q: Our one-year product packaging agreement has expired, but we still have stickered products in-market. Can we sell through the remaining units on shelf?

A: Yes. Brands may sell through any product shipped to retail prior to the agreement's expiration date. At the end of the term, brands may not produce additional units featuring the seal.


Q: I plan to continue use of my seal beyond one year. When should I renew?

A: Allure will reach out 30 days prior to your license expiration date with the option to renew. Please note: If the seal itself is older than three years, renewal will not be available.



Q: We would like to post a social media update about our award-winning product. Does this require Allure approval?

A: Yes. We have pre-approved copy that we can provide upon request or we can work with you to approve your messaging. Please email for more information.