SEALS

Since 1996, the Allure Best of Beauty Awards have been known as the beauty-industry gold standard by consumers and beauty professionals and are considered to be the most influential distinction in the health and beauty industry. Each year the award winners represent the most exceptional and innovative products in the marketplace, rigorously tested and reviewed by Allure beauty editors. Allure editors and experts test thousands of products each year to find the best of the best and award more than 300 products—mass to prestige, classic to cutting-edge—with a seal that is recognized by 82% of women nationally*. 

 

READERS' CHOICE

Ten of thousands of Allure readers vote each year in an open-ended ballot found in Allure's February issue or online at allure.com.

BEST OF BEAUTY

Allure editors test thousands of products over a four-month period, and every October they announce 250+ winners in the year's most anticipated issue!

BREAKTHROUGH

Chosen by Allure editors, winners of the Breakthrough Award are products recognized as the most innovative and inventive in their class. These achievers are also announced in the October issue.

CLEAN BEST OF BEAUTY

Awarded as part of the Best of Beauty franchise, the Allure Clean Best of Beauty seal designates winners that meet the Allure Clean Standard.

*Source: Allure Best of Beauty Study 2018, National Women 18-54