Since 1996, the Allure Best of Beauty Awards have been known as the beauty-industry gold standard. Allure editors and readers award products - from mass to prestige, classic to cutting-edge - with a seal that is recognized by 82% of women nationally.*


Ten of thousands of Allure readers vote each year in an open-ended ballot found in Allure's February issue or online at Winners are announced in the JULY issue for 2018.


Allure editors test thousands of products over a four-month period, and every October they announce 250+ winners in the year's most anticipated issue! Click here for a "Behind the Scenes" look at the Allure Best of Beauty selection process.


Chosen by Allure editors, winners of the Breakthrough Award are products recognized as the most innovative and inventive in their class. These achievers are also announced in the October issue.

*Source: Allure Best of Beauty Study 2018, National Women 18-54