• Allure seals must not be used in conjunction with any other award seals.
  • Allure seals may only be used with the award-winning product(s) and with the winning shade/color, if applicable.
  • If multiple products are being featured in a brand's advertising/marketing materials, the seal must be placed adjacent to the winning product(s).
  • International use of Allure seals is covered under a standard Purchase Agreement as long as the same approval process is followed.



  • Allure will approve mock-ups and release high-resolution seal artwork once guidelines are met and appropriate agreements are in place.
  • A description of intended seal use is required when submitting your mock-up for approval: where, when, and in what context seal will appear, plus estimated impressions or quantities.
  • The approval process must be continued: a) throughout the term of the Purchase Agreement; b) with any revisions to approved materials; and c) on all new materials.



  • All seals must include the year in which the award was won.
  • The red used in Allure seals must be PMS 485.
  • You may change the size of the seals at your discretion.
  • Seals cannot be translated into another language; however, the English version can be used internationally.



  • Allure seals expire after three years from the time they are awarded. (Please note: Purchase Agreements and licensing fees must be renewed annually for the duration of the three years.)
  • Once Allure seals expire, seal artwork is no longer available for licensing. If a seal's expiration date falls during a brand's one-year term, the brand may continue to use the seal until the term end date listed on the brand's Purchase Agreement.