TYPES OF LICENSES

Licenses include use of the following for a one year term.

• Digital Marketing:    Brand website/O&O, email blasts, and organic social media posts, product pages on retailer websites
• Digital Advertising*:    Online, mobile and video digital media campaigns, other video content, e-tailer iMedia banners/ad units, and sponsored/paid social media posts
• Print Marketing:    In-store displays, retail signage, point-of-purchase, trade show signage, counter cards, shelf talkers, and product information brochures
• Print Advertising:    Print ads, direct mail, circular, FSI, outdoor media (including billboards, taxi tops, mall kiosks)
• Broadcast Advertising:    Commercials, TV segments
• Digital Bundle*:    Includes all Digital Marketing & Digital Advertising
• Marketing Bundle:    Includes all Print Marketing & Digital Marketing
• All Media*:    Includes all Unlimited Digital, Unlimited Print, and Broadcast Advertising
• Product Packaging: Printing on-pack, stickering, and hangtags

* Usage of a Digital Advertising license requires a $25k minimum media investment with Condé Nast. The license does not include ad serving fees. Media programs must launch preferably before or in conjunction with advertising boost timing.

• Award Name: Allure does not charge a licensing fee for referencing the award name in text; however, Allure must approve all text mentions. Please use the following format when mentioning an Allure award in text
  • Format: YEAR, TYPE OF AWARD, BRAND, PRODUCT NAME (SHADE), CATEGORY (optional)