ENHANCE YOUR BRAND'S CREDIBILITY
- 82% of women nationwide recognize the Allure Best of Beauty award seal
- 89% say seeing Allure's seal on a product tells them it's effective
- 72% agree Allure's Best of Beauty Awards are more trustworthy than any other beauty award
INFLUENCE ON PURCHASE
- 77% recall purchasing a product that displayed the Allure Best of Beauty seal
- 287+ million products featuring the seal are purchased annually
- 75% say Allure's Seal inspires them to purchase products from brands that they may not otherwise have considered
- Halo effect: 82% also purchased another product from the winning brand**
For more information about beauty's strongest endorsement and what it can do for your brand, please email AllureAwards@condenast.com.
Source: Allure Best of Beauty Study 2018, National Women 18-54.
**Among those who purchased a winning product