HEIGHTEN YOUR BRAND'S CREDIBILITY THROUGHOUT THE FUNNEL
- Awareness: 77% of women nationwide recognize the Allure Best of Beauty award seal
- Consideration: 75% are influenced to learn more about a product when seeing it won an Allure Best of Beauty award
- Purchase: Gives consumers the confidence to buy a winning product as it’s the most trusted seal: nearly 2X the next closest beauty award
THE ALLURE BEST OF BEAUTY SEAL GENERATES ROI
- 77% recall purchasing a product that displayed the Allure Best of Beauty seal
- A product that displays the Allure Best of Beauty Seal yields a +16% uplift in purchase on average
- Halo effect: 82% also purchased another product from the winning brand**
For more information about beauty's strongest endorsement and what it can do for your brand, please email AllureAwards@condenast.com.
Source: Allure Best of Beauty Study 2018, National Women 18-54.
**Among those who purchased a winning product