STATS

 

ENHANCE YOUR BRAND'S CREDIBILITY

  • 82% of women nationwide recognize the Allure Best of Beauty award seal
  • 89% say seeing Allure's seal on a product tells them it's effective
  • 72% agree Allure's Best of Beauty Awards are more trustworthy than any other beauty award

INFLUENCE ON PURCHASE

  • 77% recall purchasing a product that displayed the Allure Best of Beauty seal
  • 287+ million products featuring the seal are purchased annually
  • 75% say Allure's Seal inspires them to purchase products from brands that they may not otherwise have considered
  • Halo effect: 82% also purchased another product from the winning brand**


For more information about beauty's strongest endorsement and what it can do for your brand, please email AllureAwards@condenast.com.


Source: Allure Best of Beauty Study 2018, National Women 18-54.
**Among those who purchased a winning product