STATS

 

HEIGHTEN YOUR BRAND'S CREDIBILITY THROUGHOUT THE FUNNEL

  • Awareness: 77% of women nationwide recognize the Allure Best of Beauty award seal
  • Consideration: 75% are influenced to learn more about a product when seeing it won an Allure Best of Beauty award
  • Purchase: Gives consumers the confidence to buy a winning product as it’s the most trusted seal: nearly 2X the next closest beauty award

THE ALLURE BEST OF BEAUTY SEAL GENERATES ROI

  • 77% recall purchasing a product that displayed the Allure Best of Beauty seal
  • A product that displays the Allure Best of Beauty Seal yields a +16% uplift in purchase on average
  • Halo effect: 82% also purchased another product from the winning brand**


For more information about beauty's strongest endorsement and what it can do for your brand, please email AllureAwards@condenast.com.


Source: Allure Best of Beauty Study 2018, National Women 18-54.
**Among those who purchased a winning product